The Fitness Industry’s Dirty Little Secret: Part Two
In Part One I discussed what the Fitness Industry’s Dirty Little Secret Is:
We train YOU like we train ourselves. "Do what I do and you shall be healthy and happy like me".
The Nike campaign of “Just Do It” highlighted one of the main truths about a successful fitness program; you exercise simply because that’s what a healthy, active person does. Everyday. Rain or shine. You’ve just got to do it. If you want to look like (insert ideal body image here), then this fitness program (that was designed by an athlete-a trainer- a group exercise instructor) is what you must do.
100% accurate, true, this IS what works. For exercise to be effective you must exercise Frequently (30 minutes minimum), Consistently (5 days a week), and at an Intensity that is Challenging (break a sweat). That’s the truth. If you want results, that’s how it needs to be done.
Hi! I'm so glad you're here. Welcome to EZ Fit in 10.
First, let me introduce myself. I'm Sue Spencer, founder of EZ Fit in 10. I am a Personal Trainer, Group Exercise Instructor (Yoga, Pilates, Barre, Strength and Zumba) with over 20 years experience in the fitness industry. I'll tell you more about me in a bit, but first, let me tell you about EZ Fit in 10.
Back in 2005 I was working in corporate fitness- The employees could come down and do a workout on their lunch hour, before work, after work- it was (and still is) pretty cool. One of my jobs was to go up to the different offices and take people through "Fitbreaks". Using resistance bands we would do different exercises for about 10 minutes just to get the blood flowing and help counteract sitting at a desk hunched over a computer for hours at a time. I thought this was the best idea ever!!!
When I moved up to Sacrament in 2007 I thought wouldn't it be great to start up a business that offered Fitbreaks? But I...