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Why the "Just Do It" Mentality Doesn't Work (for most people).

The Fitness Industry’s Dirty Little Secret: Part Two

(Read Part 1 here)

In Part One I discussed what the Fitness Industry’s Dirty Little Secret Is:

We train YOU like we train ourselves. "Do what I do and you shall be healthy and happy like me".

The Nike campaign of “Just Do It” highlighted one of the main truths about a successful fitness program; you exercise simply because that’s what a healthy, active person does. Everyday. Rain or shine. You’ve just got to do it. If you want to look like (insert ideal body image here), then this fitness program (that was designed by an athlete-a trainer- a group exercise instructor) is what you must do. 

100% accurate, true, this IS what works. For exercise to be effective you must exercise Frequently (30 minutes minimum), Consistently (5 days a week), and at an Intensity that is Challenging (break a sweat). That’s the truth. If you want results, that’s how it needs to be done. 

However,...

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What Happened to 10,000 Steps a Day? Didn't you hear? Steps are SOOO last YEAR!

 

Ugh!!!! I swear, the fitness industry is so annoying! One day we're telling you walking is enough to get you healthier, then the next day we're telling you something different. What gives?

Well, unfortunately, the answer is, as always....it depends. 

What does it depend on? Your goals. What results are YOU looking for from an exercise program?

Today I'm going to to give you definitive, exact answers to the question, "How much exercise do you REALLY need?"

Goal number 1, "I want more energy".

Do you feel tired all the time? Do you have a hard time staying focused on a task or project? Do you need a dose, or two, or three, of caffeine to get through your day? 

Doing just 10 minutes of purposeful movement can significantly increase your energy. Here's the science:

When we do purposeful movement, like exercise, for just 10 minutes, we bring oxygen into our brains and muscles. Oxygen is energy. So think of a 10 minute Fitbreak as a natural "power boost". You're literally...

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