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Why the "Just Do It" Mentality Doesn't Work (for most people).

The Fitness Industry’s Dirty Little Secret: Part Two

(Read Part 1 here)

In Part One I discussed what the Fitness Industry’s Dirty Little Secret Is:

We train YOU like we train ourselves. "Do what I do and you shall be healthy and happy like me".

The Nike campaign of “Just Do It” highlighted one of the main truths about a successful fitness program; you exercise simply because that’s what a healthy, active person does. Everyday. Rain or shine. You’ve just got to do it. If you want to look like (insert ideal body image here), then this fitness program (that was designed by an athlete-a trainer- a group exercise instructor) is what you must do. 

100% accurate, true, this IS what works. For exercise to be effective you must exercise Frequently (30 minutes minimum), Consistently (5 days a week), and at an Intensity that is Challenging (break a sweat). That’s the truth. If you want results, that’s how it needs to be done. 

However,...

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